How much should marketers be concerned about revenue? Tripadvisor and Perplexity partnership. The need for new concepts in hospitality. Retail should learn from hotel marketing.
I suggest you read this document produced by researcher at Harvard Business School : It's all in the title : https://ecommons.cornell.edu/server/api/core/bitstreams/0a97c6cb-a00f-469e-ac6b-3c850900e97b/content
INTEGRATING CUSTOMER RELATIONSHIP MANAGEMENT AND REVENUE
MANAGEMENT: A HOTEL PERSPECTIVE
Breffni M. Noone
Cornell University
Sheryl E. Kimes
Leo M. Renaghan
I suggest you read this document produced by researcher at Harvard Business School : It's all in the title : https://ecommons.cornell.edu/server/api/core/bitstreams/0a97c6cb-a00f-469e-ac6b-3c850900e97b/content
INTEGRATING CUSTOMER RELATIONSHIP MANAGEMENT AND REVENUE
MANAGEMENT: A HOTEL PERSPECTIVE
Breffni M. Noone
Cornell University
Sheryl E. Kimes
Cornell University
Leo M. Renaghan
Cornell University