How much should marketers be concerned about revenue? Tripadvisor and Perplexity partnership. The need for new concepts in hospitality. Retail should learn from hotel marketing.
INTEGRATING CUSTOMER RELATIONSHIP MANAGEMENT AND REVENUE
MANAGEMENT: A HOTEL PERSPECTIVE
Breffni M. Noone
Cornell University
Sheryl E. Kimes
Leo M. Renaghan
I suggest you read this document produced by researcher at Harvard Business School : It's all in the title : https://ecommons.cornell.edu/server/api/core/bitstreams/0a97c6cb-a00f-469e-ac6b-3c850900e97b/content
INTEGRATING CUSTOMER RELATIONSHIP MANAGEMENT AND REVENUE
MANAGEMENT: A HOTEL PERSPECTIVE
Breffni M. Noone
Cornell University
Sheryl E. Kimes
Cornell University
Leo M. Renaghan
Cornell University
I suggest you read this document produced by researcher at Harvard Business School : It's all in the title : https://ecommons.cornell.edu/server/api/core/bitstreams/0a97c6cb-a00f-469e-ac6b-3c850900e97b/content