Why subscribe?

I’ve spent years pioneering pragmatic, measurable marketing strategies in the hotel and travel tech sectors. Through my work at Soler & Associates and Pragmatik, I specialized in brand positioning, thought leadership, and demand generation—guiding some of the top hotel tech companies to industry-leading status and successful exits. I believe in a holistic approach to marketing, working both ends of the funnel to deliver immediate revenue and long-term brand value in parallel.

On this Substack, I share my insights on what’s really happening in the global hotel industry—trends, data, ideas, and sometimes rants. Drawing on my experience running at 10minutes.news—which reaches over 200,000 hoteliers monthly across five regions—I break down complex topics into straightforward, practical takeaways.

Join me here for a free, behind-the-scenes look at hotel tech, marketing, and beyond.

Where else to find me:

LinkedIn – I regularly share real-time insights and commentary on the state of the hotel and travel tech industry.

Soler & Associates – A boutique consultancy that helps clients navigate brand positioning, thought leadership, and demand generation in hospitality and travel tech.

Pragmatik – A dedicated hotel tech marketing firm focused on delivering nimble, efficient strategies for measurable growth.

10 Minutes News – Our global hotel newsletter, published in English, Spanish, Italian, German, and French, keeps over 200,000 hoteliers informed every month.

Klairhaus – A passion project for high-end office accessories, merging functionality with elegant design.

Twitter/X – Where I share random thoughts not necessarily related to the industry.