Tell • Pragmatic travel tech marketing newsletter

Tell • Pragmatic travel tech marketing newsletter

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117 - On selecting a marketing agency
Way too many Gantt charts in marketing meetings. Branding and Art. Paper systems faster than tech. ADR obsessions and brand building. Plus more
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Martin Soler
116 - Tracking is dying (again)
How to deal with the slow death of attribution and tracking? Behind the scenes of citizenM's brand sale. Toblerone instead of towels. And more
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Martin Soler
115 - The CMO/CFO show-down
Strategies, rebrands and marketing budgets. LVMH and their marketing agency shift. Airline loyalty programs. More on the shift of search to AI.
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Martin Soler

June 2025

114 - Innovation starts with easy stuff and good people
Find the right people, start with the easy tasks. Tips to get started with AI and Automation. Brand-to-agent marketing. Color mandatory in brand…
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Martin Soler
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113 - Don't overthink AI, get started
Where should you start with using AI - it doesn't matter just start. Marriott becomes an ad-platform. The 95-5 rule in b2b marketing and more.
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Martin Soler
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112 - The industrial revolution of Travel Agents
Is AI going to take your travel agent job? Or augment it into a mega industry? The ultimate luxury research. AI search and discovery. Anthropomorphizing…
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Martin Soler
111 - Seriously now, Who owns the customer?
With AI search entering the game, who really owns the customer? Hotel Distribution chart 10 years now. Airbnb vs hotels. Creative vs brand. When to…
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Martin Soler

May 2025

110 - SEO: From Searching to Answering
The future of SEO is to provide answers, how do we do that? LVMH is oddly more and more downstream, GDS is going strong, OpenAI and Jony Ive, Return on…
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Martin Soler
109 - AI caution and skepticism
If Jobs knew he would create addiction to phones in teens, would he have pushed through? We need to look at both sides of the coin. Hotel…
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Martin Soler
108 - Airbnb 2025: What stood out
So Airbnb released Experience (again?), but they also announced some other things which I found quite interest. Unwinding AI. Loyalty utopias. Jaguar's…
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Martin Soler
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107 - How much should B2B tech company invest in sales & marketing?
The dilemma of how much is enough sales and marketing spend? If people want, I'll find a way to share the research. More news on AI, humans as a luxury…
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Martin Soler
106 - Brand vs Performance, a scale
Imagine marketing as a linear scale with brand on top and performance at the bottom. citizenM acquisition why so much? Hype vs Halo - LVMH vs Hermes…
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Martin Soler
© 2025 Martin Soler
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